Is your website healthy? Can Google find your website? SEO Health Checks is the first step in answering these questions and knowing what should be done to optimize your site.
SEO Health checks involve assessing how friendly your website to search engines, technical framework analysis and figure out, what fixes and changes are needed to bring the site on top of Google’s positions.
Today, we are performing an SEO health check for ilFornino website whose purpose is to sell wood-fired pizza ovens. An SEO Audit executed by SEO specialists at Indiwork determines: where the site lacks, and what are the problems that prevent it from performing well in search engines. All those issues have been resolved by experts. Here you will also find the comparison of previous and current website health reports.
1. Content uniqueness check:
One of the most important elements in SEO is content. Unique, informative and quality content on a website is the best way to keep the audience engaged while building brand loyalty. Search engines hate duplicate content so it is necessary to have fresh and quality content.
Ilfornino Content – ilFornino understands the importance of content marketing in the context of how it will assist to grow their wood-fired oven sales. All the website’s content is 100% unique. They constantly update their blog section with the latest and informative content.
2. www and non-www versions:
SEO health check has found that the website is available with and without “www” in the domain name. Merging both URLs will help to prevent search engines from indexing two.
3. Unique Meta Descriptions and Titles:
ilFornino has too many duplicate titles, long titles, empty meta descriptions, duplicate descriptions and too long descriptions. Missing descriptions and duplicate titles on the website’s pages point towards the lost opportunity to generate more traffic and sales as well as keyword ranking.
IlFornino needs to optimize its meta descriptions which will make sure that search engines and users can better recognize what their pages are talking about.
4. Image ALT text:
All the images of the website were checked to identify the alt text attributes. Ilfornino webpage has 15 ‘img’ tags and 9 of them are missing the required ‘alt’ attribute.
5. Mobile Friendliness Check:
The website has analyzed for mobile-friendliness and it has successfully passed the test.
6. Social Media Activity:
ilFornino website doesn’t have any social media activity. Search engines are increasingly using social media activity as an indicator of site credibility, and to determine which sites are relevant for a keyword. So it is important to link social media platforms with website.
A complete SEO health check is the necessity of a website that will make the site SEO friendly and assist to attain the top position in search engine results.
After resolving all the issues, the website is now performing well as it was before 2 months. See previous and current website’s performance snapshots which will give you an idea about how your website can increase the ranking and online performance with SEO Health Check.
If you want to do an SEO health check for your website, then make a call to us at +1 (646) 736-7919 or email: email@example.com