Duration: 4 hours
Date & Time: March 23, 2024 | 10:00 AM – 2:30 PM
Location: Mohali
Digital Marketing For Business Owners
Learn from the Experts and Boost Your Online Presence & Grow Your Business in 2025!
Digital Marketing Workshop designed for business owners, entrepreneurs, and students seeking a career in digital marketing. This 4-hour session is not just about theory, but about putting knowledge into action. It will cover essential topics, including SEO strategies, social media engagement, paid advertising insights, and website optimization techniques. Participants will actively engage in hands-on activities, such as creating a 30-day social media content plan, to gain practical knowledge.
The workshop will conclude with a Q&A and networking session, where you will receive personalized digital marketing action plans and exclusive resources, tailored to your specific needs and goals.
Workshop Agenda
Session 1: SEO – The Foundation of Online Success
How do I use SEO to promote my business?
- Understanding SEO: What is it and why does it matter?
- On-Page SEO: Optimizing website content, meta tags, and images.
- Off-Page SEO: Building high-quality backlinks and online authority.
- Local SEO: Leveraging Google My Business & customer reviews.
- SEO Tools & Best Practices: Keyword research, content strategy, and analytics.
Session 2: Social Media Strategy – Build Brand Awareness & Engagement
How can I take advantage of Social Media?
- Choosing the Right Platform: Facebook, Instagram, LinkedIn, TikTok – what works for your business?
- Content That Converts: Crafting engaging posts, reels, and videos.
- Hashtags & Trends: Leveraging trending topics to increase reach.
- Community Engagement: How to build a loyal audience and generate leads.
- Scheduling & Automation: Using tools like Buffer and Hootsuite.
💡 Hands-on Activity: Create a social media content plan for the next 30 days.
Session 3: Paid Ads – Do You Need to Invest?
Do I need to invest in Paid Ads?
- Organic vs. Paid: When and why should you run ads?
- Google Ads & Facebook/Instagram Ads: How they work & which one is right for you.
- Budgeting for Success: How much should you spend?
- Tracking and Performance: Metrics to measure succes.
Session 4: Website Updates – Keep Your Digital Website Fresh
Do I need to perform website updates?
- Mobile-Friendly & Fast-Loading Websites: Why they matter for SEO & user experience.
- Website Redesign vs. Refresh: When do you need a complete overhaul?
- Branding Updates: New logo, colours, fonts – should you change?
- Adding Features: Live chat, video integration, visitor tracking.
- SEO Review & Technical Updates: How often should you update?
Bonus Q&A & Networking Session
Open discussion where attendees can ask their specific business-related digital marketing questions.
Workshop Takeaways:
Workshop Takeaways:
A personalized digital marketing action plan.
Free SEO & website audit checklist.
Sample content calendar & ad budgeting template.
Exclusive access to workshop slides and resources.