10 Most Important Elements In SEO Health Checklist 2016
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SEO Health Checklist:
1. Create Unique & Informative Content: Unique, informative and engaging content point towards excellent website performance, i.e. more engagement, more visitors, and huge revenue. Whereas, copied content can become the reason for website penalization by Google which will adversely affect your ranking. To perform a duplicate content check to ensure that your website’s text is not copied from anywhere else which can be easily done with tools like Copyscape.
2. Productive Keywords:
Your website might have great content, but missing targeted keywords that can attract visitors from search engines which may cause a lack of relevant traffic and potential customers. Targeted keyword research is also a fundamental component of an SEO Health Check. Figure out relevant keywords and then target the website’s pages according to those keywords. Now keep an eye on the results which those keywords are delivering. If they are not bringing expected results, then you should reconsider your on-page optimization strategies or try to discover some more pragmatic keywords. Some of the best keyword research tools are Google Keyword Planner, Wordstream, Search Engine Console, etc. Choose the keywords based upon their competition & searches. Try to prefer keywords with low or medium competition and high search volume.
3. Unique Meta Descriptions and Titles:
Same title and description for more than one website’s page is a bad SEO practice as it can confuse search engine spiders who assure that you are trying to spam search engines to get a better ranking. An SEO health check makes sure that a website is free from duplicate title and description issues. Check the “HTML Improvement Section” in the webmaster tool to identify meta and title errors such as duplicate, too long, or too short. Keep your Title length less than 60 characters and description length less than 155 characters.
4. Alt attributes:
Search engine crawlers are not able to see images, they rely on the alt text attributes to identify relevance to search query. Alt-text is the way to get your images to appear on the Google image search. So make sure to use accurate and relevant text in your website’s images.
5. Heading tags:
Use keywords in the heading tags. Make sure to use the most relevant keywords in the <h1>tag. For better results, it is essential to have <h1> tag on the website’s every page but never use more than one <h1> tag on a single page. Instead you can use other header tags i.e. <h2> - <h6> tags.
6. Remove Broken Links:
Broken links send users to non-existent web pages. They are bad for the site’s credibility and reputation which shows a bad impact on SEO. So make sure to get rid of all broken links as it not only improves your website's SEO efficiency but also ensures that your site visitors' experience is always at its best.
7. Make your website Mobile Friendly:
According to Mobilegeddon update which was released in April 2015, mobile-friendly website pages will get more exposure on search results and help to increase ranking. To perform a Mobile-friendly checkup to analyze that whether your website is mobile-friendly or not. Use Google’s Mobile-Friendly Test to analyze a URL and check if the page has a mobile-friendly design.
8. Canonical Issue: If a website is accessible with both www and non-www versions of the URL, then search engines will consider them as different sites with both the versions and create the problem of duplicate content. Check your site for the canonical issues and resolve this issue by implementing a 301 redirect or by setting the preferred domain on Google webmaster.
9. Site Speed Check:
Site load speed also plays an important role in SEO ranking. Thus, it is crucial for businesses to pay attention to their site's load speed, especially for those who have a large audience on mobile devices. For better SEO results, website load time should be less than 5s. Tools to check website speed and load time: Google Page Speed Insights, GTmetrix
10. Schema Markup:
One of the latest evolutions in the SEO process is schema markup which helps to boost your website in SERPs. Schema markup helps search engines to identify what your content is about and display your results in a way that leads to the greater click through rate. Use Google’s Structured Data Markup Helper Tool to create the schema for web pages.
Besides these points, there are some more factors that must be considered such as upload sitemap.xml file, 404 error pages, link social media accounts to the website. Also, track your website’s performance on daily basis by using the Google Analytics tool.
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