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— BLOG AUTHOR

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Cassia Da Silva

Cassia Da Silva is a Digital Marketing Executive at IndiWork with more than 5 years of experience in SEO and digital marketing, focused on results. She earned her Bachelor of Engineering in Information Technology and holds certifications from Google and SEMrush. Cassia helps businesses boost their search rankings through on-page optimization, building backlinks, and developing content strategies. She has worked with clients in both the legal and e-commerce fields, using data to inform her decisions and staying up to date with the latest SEO trends. Outside of work, Cassia enjoys creative media, reading, and listening to light music.

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Leverage AI for your Business — Start Smart and Grow Fast

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Law Firm SEO and Best Practices

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Social Media Marketing

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Discover the Latest Social Media Trends for 2023

Staying up-to-date with the latest social media trends is vital for individuals and businesses in today's ever-evolving digital world. As we complete our research and discover the current trends of 2023, a few significant social media trends dominate the social world's landscape.
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Search Engine Optimization

14 Apr 2023

Google E-A-T

Google E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It is a framework used by Google's algorithm to evaluate the quality of Content on a website. E-A-T is particularly important for websites that offer health, finance, or legal advice, as Content in these niches can significantly impact people's lives.
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Social Media Marketing

1 Apr 2023

TikTok Best Practices

TikTok has become a powerhouse in social media, with over 2 billion downloads and millions of active users. The platform has captured the attention of younger audiences, who are attracted to its short-form video format and the ability to create and share content with others easily.
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Search Engine Optimization

20 Feb 2023

How to Choose an SEO Agency: 4 Traits to Look for

Even just ten years ago, investing in SEO was largely seen as avant-garde — something that the most forward-thinking companies had begun to implement, but that hadn’t yet reached mass adoption. Since then, however, the value of SEO has become increasingly clear. With organic search often being a business’s
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Search Engine Optimization

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Benefits of Implementing Schema Markups

SEO aka Search Engine Optimization means doing certain efforts that make our website user & search engine friendly. SEO has changed very fastly in the last few years. With the latest updates in algorithms, Google and other search engines are trying to improve the web user experience.
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