Mobile Apps Engineered for Perform and Scale
End-to-End Design, Development
We provide custom mobile app development services on iOS, Android, and Hybrid platforms. We look forward to consulting with you on your mobile development needs, whether you want to create a responsive website, a stand-alone mobile website, or develop a mobile application for smartphones and tablets.
We have extensive expertise and experience in custom mobile app development. We have strong know-how and knowledge in converting your existing website or creating mobile applications that are right for your business.
Our App Development process
Our first step is to understand what you need your app to achieve and where it will be pulling information, so we can ensure the technology is in place to deliver. If we’re designing your app, technical discovery is made within the strategy phase of the project as a whole. We plan for the features the app will need and the data integrations if it needs to read and write back data. If we’re designing the app, we work closely with our information architects and user interface designers to smooth the way for development. We’re strategic about building custom mobile app development for both iOS and Android. Depending on your needs and requirements, we may build one app, adjust it for each operating system, or develop it separately.
We begin the visual design with an exploratory phase – we share inspiration and get a sense of what moves you and what doesn’t. Then, our design team goes to work crafting an on-brand visual identity for your app. In designing the interface, we plan for the difference between user expectations on iOS and Android while ensuring the overall experience remains consistent. We believe that beauty and functionality should never be at odds.
We know when to add design flourishes – and when to get out of the user’s way. Supported by a foundation of client and audience insights, our UX team builds out personas and user journeys – research-based tools that break down who will use your app and how. Straightforward task flows help define precisely what features are required to support users across their user journeys. An app map charts the experience, screen by screen, through wireframes. These help you visualize the layout and understand fundamental user interactions.
User testing is an essential proving point for our team. Representatives of key user groups go hands-on with prototypes and beta versions from an early stage, and we note their behavior and collect their feedback throughout. We leverage this information to hone the experience and optimize the product.
We prefer to work in Agile sprints (Scrum methodology) for custom mobile app development, aiming for an MVP – a Minimum Viable Product featuring core features your audience will love. This phase is overseen by a technical Project Manager, supported by a dedicated Account Director for project management efficiency.
While development is going on, QA is already beginning. This is when we do our best to break the beautiful app we just built, so we can eradicate bugs and ensure it works as intended. With that task accomplished, it’s time to launch.
Like any digital product, an app should be a site of constant testing, iteration, and improvement, drawing upon user feedback. Testing and optimizing the experience for your customers should be an ongoing process. Apps are inherently less discoverable than experiences on the open web and must be marketed to ensure they find their users. Planning for app marketing should begin early, and as a full-service agency, we can also work with you on that.
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Still have Questions?
How does IndiWork decide between native, hybrid, or cross-platform app development?
At IndiWork, we begin with your business goals, user expectations, and performance requirements. Native development is ideal for high-performance and device-specific features, while cross-platform frameworks work well for faster time-to-market and cost efficiency. We recommend the approach that delivers the best balance of user experience, scalability, and long-term ROI, not just the quickest build.
How do you ensure app security and data protection?
Security is integrated at every stage of development. IndiWork follows secure coding practices, implements data encryption, role-based access control, secure authentication, and complies with platform-specific guidelines for iOS and Android. We also conduct testing to identify vulnerabilities before launch.
Will my mobile app integrate with existing systems and third-party services?
Absolutely. We specialize in integrating mobile apps with CRMs, ERPs, payment gateways, analytics tools, IoT devices, and custom APIs. Our team ensures smooth data flow between your app and backend systems while maintaining performance and reliability.
How does IndiWork handle app performance, testing, and quality assurance?
Every app goes through rigorous testing across multiple devices, operating systems, and usage scenarios. We focus on performance optimization, stability, UI consistency, and real-world usability to ensure your app delivers a seamless experience on both iOS and Android.
What happens after the app is launched on the App Store and Play Store?
See Why Our Clients Love Us
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Darcy Knapp, MBA
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Nadia Hill
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Dennis Coughlin
Owner, MPHS, CA, US