Discovering what your customers care about To know what drives your customers, you must know them on a personal level. We look behind your audience’s demographics, seeking insight into the lifestyle, attitudes, and interests of your customers. We use Meltwater and other social listening tools to see what people are saying – about your brand, competitors, industry, and business-related topics – generating data for actionable social media marketing strategies. We also identify the platforms competitors use effectively, how they interact with followers, and what content gets people talking and sharing.