Events

How do I use SEO to promote my business?

• Understanding SEO: What is it and why does it matter?
• On-Page SEO: Optimizing website content, meta tags, and images.
• Off-Page SEO: Building high-quality backlinks and online authority.
• Local SEO: Leveraging Google My Business & customer reviews.
• SEO Tools & Best Practices: Keyword research, content strategy, and analytics.

How can I take advantage of Social Media?

• Choosing the Right Platform: Facebook, Instagram, LinkedIn, TikTok – what works for your business?
• Content That Converts: Crafting engaging posts, reels, and videos.
• Hashtags & Trends: Leveraging trending topics to increase reach.
• Community Engagement: How to build a loyal audience and generate leads.
• Scheduling & Automation: Using tools like Buffer and Hootsuite.

💡 Hands-on Activity: Create a social media content plan for the next 30 days.

Do I need to invest in Paid Ads?

• Organic vs. Paid: When and why should you run ads?
• Google Ads & Facebook/Instagram Ads: How they work & which one is right for you.
• Budgeting for Success: How much should you spend?
• Tracking and Performance: Metrics to measure succes.

Do I need to perform website updates?

• Mobile-Friendly & Fast-Loading Websites: Why they matter for SEO & user experience.
• Website Redesign vs. Refresh: When do you need a complete overhaul?
• Branding Updates: New logo, colours, fonts – should you change?
• Adding Features: Live chat, video integration, visitor tracking.
• SEO Review & Technical Updates: How often should you update?

Open discussion where attendees can ask their specific business-related digital marketing questions.
Workshop Takeaways:

A personalized digital marketing action plan.
Free SEO & website audit checklist.
Sample content calendar & ad budgeting template.
Exclusive access to workshop slides and resources.