Which keywords should we use for website pages versus content and asset creation?
The approach you're referring to is a blend of SEO strategy content prioritization and different asset creation to spread different content and create higher SERP. The best practices commonly used:
High-search, Low-Difficulty Keywords are like "low-hanging fruit." They are easier to rank for and still have a significant search volume, making them ideal for website pages such as service, solution, or product pages. They can generate ongoing traffic over time.
High Search Volumes and High Difficulty will take more work to rank for them. Blog posts, guides, or creating different media assets like infographics, videos, podcasts, webinars, etc., are better for these types of keywords. Blogs are updated more often and allow for various fresh content, making them suitable for targeting more competitive terms. By consistently producing high-quality content and building a solid backlink profile over time, we can establish authority and eventually rank for these more challenging keywords.
