TikTok Best Practices
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- Setting SMART goals: In a rapidly changing environment, setting goals that are specific, measurable, attainable, relevant, and time-bound will help you gain a competitive advantage over others.
- Target the right audience: This requires segmenting the audience based on geographic, demographic, and psychographic characteristics. Target the segments which are related to your niche. Finally, position your brand based on your USPs (unique selling points).
- Creating a unique content strategy: Know your audiences' interests and tailor content accordingly. Discover trending audio, videos, and content that resonates with your audiences.
- Engage with your audience: The shift from a customer-oriented to a relationship-building era requires every business to engage actively with its audiences.
- Tell a short story: Who doesn't like stories? It's time to engage your audiences through storytelling. Powerful storytelling helps in creating strong and meaningful bonds with the audiences.
- Optimize your bio: While your username and profile picture can tell about you in a few seconds, your bio can offer more details about your content and what your brand offers.
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